Customer Acquisition Marketing with a difference.
 
Privacy Policy
Effective October 06, 2009

Acquire Marketing Services ("we" or "us") is an interactive advertising and data company. We offer e-mail acquisition, customer management and data enhancement services that enable our clients to enhance their online and offline advertising programs. Acquire Marketing Services solutions are available through a partner network of online and direct marketing services companies.

The goal of this privacy policy is to let you know how our services ("Services") process information on behalf of the online advertisers, website owners, data partners and other businesses that use our Services (our "Clients"). If you have any questions about this privacy policy, please feel free to contact us at privacy_team@acquireweb.com.

What information does our Service compile?
We operate a database platform of email addresses (the “Platform”) that we obtain from our data partners. We take steps to ensure that our data partners collect this information in compliance with applicable privacy law. The Platform contains the following information:

Personally Identifiable Information ("PII"). PII is any information that can be used to identify or locate a particular person or entity. The Platform contains consumer names, postal addresses, email address, and phone numbers. We often augment the Platform with additional PII from other Data partners, such as fax number.

Non-Personally Identifiable Information ("Non-PII"). Non-PII is information that may not be used to identify or locate a particular person or entity. The Platform contains the following Non-PII: IP address, the date and time someone provided his information to one of our customers, and demographic information such as age range or gender.

What do you do with the information complied in the Platform?
We use this information to help our clients enhance their direct mail, email and online marketing and advertising campaigns. Our clients use the information to better understand consumer behavior and to tailor advertising messages to individual consumer interests. For example:

Email Appends – We enable our Clients, which include your favorite retailers and catalog companies, to append email addresses onto their existing customer and prospective customer records so that they may send you a marketing email to compliment the catalogs that they may already send to you. Prior to providing your email address to our clients, the Platform will send you an email to ask your permission.

Data Enhancement – Similarly, we enable our Clients to add additional PII and Non-PII to their customer and prospective customer records.

Does the Service use Cookies?
Our Service uses cookies and web beacons. Cookies are small text files that contain a string of alphanumeric characters. We use cookies and web beacons to help us understand whether you’ve opened an email deployed from our Service. We also use cookies and web beacons to enable our Clients to tailor online ads to your preferences. You can remove cookies by following directions provided in your Internet browser’s “help” file. For more information about cookies please visit http://www.allaboutcookies.org/cookies/.

Our Technology also uses web beacons (also known as pixels and/or clear GIFs), to help understand the websites you visit and the searches you conduct while online.: 1) the pages that our users visit on affiliate and/or partner websites; and 2) user opens of, and clicks on, our targeted email advertising. We reserve the right to employ user source information, including applicable category and interest(s), for the marketing of targeted e-mail messages. This source information may be shared with our third party marketing partners.

Controlling the use of your information
Opting out from targeted advertising
If you'd like to opt-out from having your information used by us to tailor your online advertisements, emails and postal mail, we offer an online opt-out form. You may reach that form by clicking here. When you complete the form, your information will be suppressed from the database. Your opt-out request will be processed in 10 days.

Unsubscribing/Opting out from Emails
All email communications sent by Acquire Marketing Services have clear instructions on how to unsubscribe from future communications. This can be accomplished in several ways including clicking on the unsubscribe link within an email or replying to the email indicating you no longer wish to receive communications.

Information Relating to Children
Our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.

Disclosure of Information to Third Parties
We share PII and Non-PII with our Clients as described above. We may also share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Information Security
The security of your information is important to us, including but not limited to the PII collected via the Website. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Changes to this Privacy Policy
This privacy policy is subject to change. If we make any material or substantive changes to our privacy practices, we will post a clear and conspicuous notice of those changes on the Website and in this privacy policy.

Contact Information
For questions or concerns relating to privacy, please send us an email at privacy_team@acquireweb.com Alternatively, you may contact us at the address below.

Privacy Officer
Acquire Marketing Services, Inc.
1065 East Hillsdale Boulevard, Suite 310
Foster City, CA 94404

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