Customer Acquisition Marketing with a difference.

Acquire Marketing Services Best Practices

The average consumer is exposed to over 3,000 ad messages daily. Maybe they notice 100 and they probably respond in some way to less than a dozen. Your emails must break through all this noise. The good news is that there is lots of variability and opportunity to experiment and still follow best practices to get noticed and get a response. Remember that the average email recipient will spend no more than eight seconds reviewing your email.

Best Practices — The key to breaking through the email clutter
While it may be hard to believe, almost 95% of all email is in fact SPAM. It is the work of mostly unscrupulous people around the world improperly trying to distribute malware, scam or jam the system and make a fast buck. It causes our industry lots of time, effort and money trying to deliver the good email while blocking the bad email. As a result, an estimated 20 to 30 percent of all legitimate permission-based emails are blocked or filtered due to firewall and spam filters. If you want to make sure your emails successfully reach your customers’ inboxes, start by incorporating some of these best practices.

Technology can also change, distort or block you message.

Email delivery and client-side email technologies determine how and how much of your message is seen. And not all views will be the same. You have to deal with graphics delivery/blocking, text versions, preview panes and mobile iPhones or Blackberrys. To be seen you must follow some rules, and the rules change rapidly.

Here are a few best practice rules that we recommend to our clients
Rule 1: List Accounts for 50% or More of Response Learn More
Rule 2: Test, Test, Test Learn More
Rule 3: Measure, Measure, Measure Learn More
Rule 4: Work on Creative that Works Learn More
Rule 5: Frequency Counts Learn More
Rule 6: Permission is Better than Asking Forgiveness Learn More



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